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Untapped: Creating Value in Underserved Markets
John Weiser
(Author)
·
Michele Kahane
(Author)
·
Steve Rochlin
(Author)
·
Berrett-Koehler Publishers
· Hardcover
Untapped: Creating Value in Underserved Markets - Weiser, John ; Kahane, Michele ; Rochlin, Steve
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 04 and
Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Untapped: Creating Value in Underserved Markets"
Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these “base of the pyramid” markets are host to some of the fastest growing business opportunities around. They fill corporations’ most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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