Share
Watching While Black Rebooted! The Television and Digitality of Black Audiences
Smith-Shomade Beretta E.,Gray Herman S.,Pierson Eric (Author)
·
Rutgers University Press
· Paperback
Watching While Black Rebooted! The Television and Digitality of Black Audiences - Smith-Shomade Beretta E.,Gray Herman S.,Pierson Eric
£ 25.19
£ 27.99
You save: £ 2.80
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 18 and
Wednesday, June 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Watching While Black Rebooted! The Television and Digitality of Black Audiences"
Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences. Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.
