Share
A new Brand World: 8 Principles for Achieving Brand Leadership in the 21St Century
Scott Bedbury; Stephen Fenichell (Author)
·
Penguin Group
· Paperback
A new Brand World: 8 Principles for Achieving Brand Leadership in the 21St Century - Scott Bedbury; Stephen Fenichell
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 04 and
Tuesday, July 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "A new Brand World: 8 Principles for Achieving Brand Leadership in the 21St Century"
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.