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Argumentative and persuasive strategies in advertising discourse
Monica Frunză
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Our Knowledge Publishing
· Paperback
Argumentative and persuasive strategies in advertising discourse - Frunză, Monica
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Origin: U.S.A.
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Synopsis "Argumentative and persuasive strategies in advertising discourse"
Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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