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Communicating When Your Company is Under Siege
Marion Pinsdorf (Author)
·
Fordham University Press
· Hardcover
Communicating When Your Company is Under Siege - Marion Pinsdorf
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Origin: U.S.A.
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Wednesday, July 17.
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Synopsis "Communicating When Your Company is Under Siege"
Marion Pindsdorf’s prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell is fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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