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Competitive Marketing: A Strategic Approach
John O'Shaughnessy
(Author)
·
Routledge
· Hardcover
Competitive Marketing: A Strategic Approach - O'Shaughnessy, John
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Synopsis "Competitive Marketing: A Strategic Approach"
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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