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portada Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Type
Physical Book
Publisher
Year
2017
Language
English
Pages
192
Format
Paperback
ISBN13
9789063694357
Categories

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female

Huub Van Osch (Author) · Bis Publishers · Paperback

Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female - Huub Van Osch

New Book

£ 35.21

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, July 09 and Tuesday, July 16.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female"

This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.

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