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Differentiate or Die: Survival in our era of Killer Competition
Jack Trout
(Author)
·
Steve Rivkin
(Author)
·
Wiley
· Hardcover
Differentiate or Die: Survival in our era of Killer Competition - Trout, Jack ; Rivkin, Steve
£ 19.80
£ 22.00
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Synopsis "Differentiate or Die: Survival in our era of Killer Competition"
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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