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Emotionalisierung von Luxusmarken: Strategische und operative Ansatzpunkte im Rahmen der identitätsorientierten Markenführung
Stephan Mertens (Author)
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Av Akademikerverlag
· Paperback
Emotionalisierung von Luxusmarken: Strategische und operative Ansatzpunkte im Rahmen der identitätsorientierten Markenführung - Stephan Mertens
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Origin: Spain
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