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portada Escaparatismo e Imagen Comercial Exterior (in Spanish)
Type
Physical Book
Author
Publisher
Year
2000
Language
Spanish
Pages
224
Format
Paperback
ISBN
8473562135
ISBN13
9788473562133
Edition No.
1
Categories

Escaparatismo e Imagen Comercial Exterior (in Spanish)

Víctor Valencia López (Author) · Esic · Paperback

Escaparatismo e Imagen Comercial Exterior (in Spanish) - Victor Valencia Lopez

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Origin: Colombia (Import costs included in the price)
It will be shipped from our warehouse between Thursday, July 04 and Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 16.28

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, July 12 and Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Escaparatismo e Imagen Comercial Exterior (in Spanish)"

El punto de venta debe ser entendido como un espacio global en el que todos los medios técnicos y humanos deben estar al servicio del posicionamiento de su imagen pública.Esta obra analiza de forma pormenorizada en qué medida y de qué manera estos recursos han de ser aplicados en el exterior del establecimiento transmitiendo al potencial cliente una imagen percibida que identifique el estilo de vida en el que se encuadra la oferta comercial.• Concepto global de escaparatismo.• La comunicación y la imagen comercial.• Localización exterior.• Comunicación y escaparatismo.• Adecuación de la imagen del escaparate.• Principios básicos para el diseño de escaparates, etc.

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The book is written in Spanish.

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