Share
Essentials of Services Marketing
Jochen Wirtz
(Author)
·
Pearson
· Paperback
Essentials of Services Marketing - Wirtz, Jochen
£ 57.59
£ 63.99
You save: £ 6.40
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, July 04 and
Monday, July 08.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Essentials of Services Marketing"
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.