Share
Generation Z Alpha: Connecting with the Next Micro-Generation
Maarten Leyts
(Author)
·
Lannoo Publishers
· Paperback
Generation Z Alpha: Connecting with the Next Micro-Generation - Leyts, Maarten
£ 27.00
£ 30.00
You save: £ 3.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, June 28 and
Tuesday, July 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Generation Z Alpha: Connecting with the Next Micro-Generation"
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of childrenAbout the experience of future consumersInsight into the success factors of new marketing and communication techniquesGenerational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
