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Managing Brands
Sylvie Laforet (Author)
·
Mcgraw Hill Book Co
· Paperback
Managing Brands - Sylvie Laforet
£ 51.29
£ 56.99
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Synopsis "Managing Brands"
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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