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McLuhan in Reverse: His General Theory of Media (GToM)
Robert K. Logan
(Author)
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Peter Lang Inc., International Academic Publi
· Paperback
McLuhan in Reverse: His General Theory of Media (GToM) - Strate, Lance ; Logan, Robert K.
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Origin: U.S.A.
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Synopsis "McLuhan in Reverse: His General Theory of Media (GToM)"
Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.
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The book is written in English.
The binding of this edition is Paperback.
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