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Metaphor and Mills
Honesto Herrera Soler,Michael White (Author)
·
De Gruyter Mouton
· Hardcover
Metaphor and Mills - Honesto Herrera Soler,Michael White
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Origin: U.S.A.
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Synopsis "Metaphor and Mills"
While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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