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portada Sales Force Design for Strategic Advantage
Type
Physical Book
Year
2004
Language
English
Pages
399
Format
Hardcover
Weight
2
ISBN
1403903050
ISBN13
9781403903051
Edition No.
2004

Sales Force Design for Strategic Advantage

A. Zoltners; P. Sinha; S. Lorimer (Author) · Palgrave Macmillan · Hardcover

Sales Force Design for Strategic Advantage - A. Zoltners; P. Sinha; S. Lorimer

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  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Sales Force Design for Strategic Advantage"

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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