Share
the pirate inside,building a challenger brand culture within yourself and your organization
Adam Morgan
(Author)
·
Wiley
· Hardcover
the pirate inside,building a challenger brand culture within yourself and your organization - Morgan, Adam
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 25 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 25 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "the pirate inside,building a challenger brand culture within yourself and your organization"
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
