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A Practical Guide to Focus Groups: Research and Evaluation Guides
Sarah McNicol
(Author)
·
Pete Dalton
(Author)
·
Lulu.com
· Paperback
A Practical Guide to Focus Groups: Research and Evaluation Guides - McNicol, Sarah ; Dalton, Pete
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Origin: U.S.A.
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Synopsis "A Practical Guide to Focus Groups: Research and Evaluation Guides"
The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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