Share
A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report)
Jason M. Ward; Jeffrey B. Wenger; Irineo Cabreros; Daniel Schwam; Craig A. Bond (Author)
·
Rand Corporation
· Paperback
A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report) - Jason M. Ward; Jeffrey B. Wenger; Irineo Cabreros; Daniel Schwam; Craig A. Bond
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 24 and
Wednesday, July 10.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report)"
Using an updated version of RAND's Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.