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Adding Value (Rle Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing):
Jones Geoffrey G. Und J. Morgan Nicholas: (Author)
·
Routledge
· Hardcover
Adding Value (Rle Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing): - Jones Geoffrey G. Und J. Morgan Nicholas:
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Synopsis "Adding Value (Rle Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing):"
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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