Share
Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management)
Harleen Kaur; Chandan Deep Singh (Author)
·
Routledge
· Paperback
Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management) - Harleen Kaur; Chandan Deep Singh
£ 17.99
£ 19.99
You save: £ 2.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, June 26 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families (Routledge Focus on Business and Management)"
Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents' buying decision making.Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents' buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
