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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative
Vignolles, Alexandra ; Waiguny, Martin K. J. (Author)
·
Springer Gabler
· Hardcover
Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative - Vignolles, Alexandra ; Waiguny, Martin K. J.
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Synopsis "Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative"
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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