Share
Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021
Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos (Author)
·
Springer
· Paperback
Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, July 22 and
Wednesday, August 07.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021"
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
