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Advertising International
Armand Mattelart (Author)
·
Taylor & Francis
· Hardcover
Advertising International - Armand Mattelart
£ 78.29
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Synopsis "Advertising International"
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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