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portada Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition)
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
192
Format
Paperback
ISBN13
9781506329833
Categories

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition)

Darrell M. West (Author) · Cq Press · Paperback

Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition) - Darrell M. West

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Synopsis "Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 (Seventh Edition)"

Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns―including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump―West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.

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