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portada Always Ahead im Marketing: Offensiv, Digital, Strategisch (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
531
Format
Hardcover
ISBN13
9783658090296
Edition No.
2015th

Always Ahead im Marketing: Offensiv, Digital, Strategisch (in German)

Bartsch Silke,Blümelhuber Christian (Author) · Springer Gabler · Hardcover

Always Ahead im Marketing: Offensiv, Digital, Strategisch (in German) - Bartsch Silke,Blümelhuber Christian

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Synopsis "Always Ahead im Marketing: Offensiv, Digital, Strategisch (in German)"

Hochkarätige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick für Innovationen und der Antizipation von latenten Kundenbedürfnissen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwürfe vor und setzen Impulse für die Zukunft des Marketing.Festschrift für Prof. Dr. Anton Meyer

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The book is written in German.

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