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Analysis of Transmedia Advertising Campaigns and their Application
Bryan Rodríguez
(Author)
·
Jose Miguel Letamendi
(Author)
·
Our Knowledge Publishing
· Paperback
Analysis of Transmedia Advertising Campaigns and their Application - Rodríguez, Bryan ; Letamendi, Jose Miguel
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Origin: U.S.A.
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Synopsis "Analysis of Transmedia Advertising Campaigns and their Application"
Transmedia storytelling uses all available channels to bring discrete parts of your story to the consumer for them to interrelate. This process places new demands on consumers and relies on the active participation of communities to make a story endless. This paper discusses concepts, perspectives and examples implicit in reading about success stories from transmedia storytelling, and how it could be implemented in a childcare brand campaign to disseminate information that is conducive to changing the way new parents care for an infant.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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