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Anthropo-Logiques de la Communication. Pour une Approche Anthropologique de la Communication et des Changements Sociaux (in French)
Aghi Bahi
Synopsis "Anthropo-Logiques de la Communication. Pour une Approche Anthropologique de la Communication et des Changements Sociaux (in French)"
The author carried out work 1994 to 2013 in three fields of communication and societal change namely: media communication of health-related policies; the use and appropriation of the internet and ICTs; and the media, politics and public space in a society in crisis. Communication mediated in Ivory Coast (mainly Abidjan) finds itself at the heart of this research, a society still "anthropologised" (Balandier) and in motion, a place of concrete change, contrast and multi-faceted crises where daily life goes on and where the contradictions of modernity are seen. Then, based on a broad view of communication, he invites us to critically reflect on the teaching and research methods in Communication Science in Ivory Coast. In effect, communication with the Other, being necessarily a political act, is inevitably translated in the "anthropo-logiques" to a composition in all societies. It is thus a question of rooting one's research more firmly in communicational anthropology in order to give an account of the abounding social change and the post-colonial social instability. A communication based anthropology, ambitious but cautiously so, bold yet measured, removed from all naive mimicry, should contribute to the development of Ivorian Information and Communication Sciences by focusing them on the construction of authentic objects.
