Share
Application Analysis of Diversity Marketing
Alina Miller
(Author)
·
AV Akademikerverlag
· Paperback
Application Analysis of Diversity Marketing - Miller, Alina
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, August 02 and
Tuesday, August 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Application Analysis of Diversity Marketing"
This paper describes an application analysis of one important topic of diversity marketing - gender marketing. With the help of two surveys and content analyses in two different media sectors - television and print media - the general trend of gender representation in advertising could be located. While most survey respondents are still using characteristics for males and females which were shaped by traditional gender roles, most of them believe that the roles from the 1950s are outdated and that the media should adapt to the changes in societies in regard to gender roles. However, the content analyses have shown that the marketers have already adapted and are primarily presenting the viewers contemporary images of men and women instead of the stereotyped ones from the 1950s. The only issue that has not changed yet is the color coding which starts to differentiate between males and females since childhood. The findings of this paper suggest that the perception and the reality do not always correspond with each other and that, although the adoption of the change of gender roles is advancing, it is still not completed yet.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.