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Artificial Intelligence in Marketing (Review of Marketing Research, 20)
Malhotra, Naresh K. (Author)
·
Emerald Publishing Limited
· Hardcover
Artificial Intelligence in Marketing (Review of Marketing Research, 20) - Malhotra, Naresh K.
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Origin: U.S.A.
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Synopsis "Artificial Intelligence in Marketing (Review of Marketing Research, 20)"
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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