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portada Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
250
Format
Hardcover
ISBN13
9789813233133
Categories

Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management)

Joselito Bernardo (Author) · Wspc · Hardcover

Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management) - Joselito Bernardo

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Synopsis "Asian Agribusiness Management: Case Studies in Growth, Marketing, and Upgrading Strategies (Asian Business Management)"

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.

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