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Bang! Getting Your Message Heard in a Noisy World
Linda Kaplan Thaler (Author)
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Crown Business
· Paperback
Bang! Getting Your Message Heard in a Noisy World - Linda Kaplan Thaler
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Origin: U.S.A.
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It will be shipped from our warehouse between
Friday, June 21 and
Thursday, July 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Bang! Getting Your Message Heard in a Noisy World"
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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