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portada Beyond Mobile: People, Communications and Marketing in a Mobilized World
Type
Physical Book
Year
2002
Language
English
Pages
262
Format
Hardcover
ISBN13
9780333985083
Edition No.
2002

Beyond Mobile: People, Communications and Marketing in a Mobilized World

M. Lindgren; J. Jedbratt; E. Svensson (Author) · Palgrave Macmillan · Hardcover

Beyond Mobile: People, Communications and Marketing in a Mobilized World - M. Lindgren; J. Jedbratt; E. Svensson

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Beyond Mobile: People, Communications and Marketing in a Mobilized World"

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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