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Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice
Brennan, Linda ; Parker, Lukas ; Kubacki, Krzysztof (Author)
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World Scientific Publishing Company
· Hardcover
Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice - Brennan, Linda ; Parker, Lukas ; Kubacki, Krzysztof
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Origin: U.S.A.
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Synopsis "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice"
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
