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blockbusters: hit-making, risk-taking, and the big business of entertainment
Anita Elberse
(Author)
·
Henry Holt & Company
· Hardcover
blockbusters: hit-making, risk-taking, and the big business of entertainment - Elberse, Anita
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 27 and
Monday, July 15.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
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Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, June 20 and
Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "blockbusters: hit-making, risk-taking, and the big business of entertainment"
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.
