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Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps
Paul Hitchins
(Author)
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Teach Yourself
· Paperback
Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps - Hitchins, Paul
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Origin: Chile
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, June 11 and
Thursday, June 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps"
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus- Monday: Define your brand strategy- Tuesday: Express your brand through its identity- Wednesday: Evolve your brand culture- Thursday: Build your employer brand- Friday: The importance of design- Saturday: Sustaining the brand
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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