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Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organization
Vasken Kalayjian
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organization - Kalayjian, Vasken
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, July 30 and
Thursday, August 15.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organization"
Brand Real turns your brainwave into a business.Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.That's exactly what Brand Real has to offer.Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.Topics include: Identifying your brand's big ideaEstablishing your brand identityPerfecting your brand story and visual identityCommunicating your brand promiseDelivering authentic valueThe evolution of media and multidirectional communicationsCultural and linguistic considerationsIt also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business planCreating a marketing planSocial media for startupsInbound marketing for brand activationIntellectual PropertyLaunching and activating your brandTemplate for a creative briefGet Brand Real and give your startup the best possible chance of succes
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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