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Branded Customer Service: The new Competitive Edge
Janelle Barlow (Author)
·
Ingram Pub Services
· Paperback
Branded Customer Service: The new Competitive Edge - Janelle Barlow
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, June 19 and
Tuesday, July 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Branded Customer Service: The new Competitive Edge"
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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