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Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)
Hilary Jm Topper Mpa
(Author)
·
iUniverse
· Paperback
Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition) - Topper Mpa, Hilary Jm
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Origin: U.S.A.
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Synopsis "Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business (2nd Edition)"
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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