Share
Brands and Brand Management: Contemporary Research Perspectives
Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J. (Author)
·
Psychology Press
· Hardcover
Brands and Brand Management: Contemporary Research Perspectives - Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J.
£ 108.00
£ 120.00
You save: £ 12.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 10 and
Thursday, June 13.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brands and Brand Management: Contemporary Research Perspectives"
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
