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Building Brand Value the Playboy way
S. Gunelius (Author)
·
Palgrave Macmillan
· Hardcover
Building Brand Value the Playboy way - S. Gunelius
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 03 and
Monday, July 15.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Building Brand Value the Playboy way"
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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