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Building Strong Brands
David A. Aaker (Author)
·
Free Press
· Hardcover
Building Strong Brands - David A. Aaker
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 04 and
Wednesday, July 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Building Strong Brands"
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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