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Cause-Related Marketing: Case Studies from a Global Perspective
Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina ; Alves, Helena M. (Author)
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Springer
· Paperback
Cause-Related Marketing: Case Studies from a Global Perspective - Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina ; Alves, Helena M.
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Synopsis "Cause-Related Marketing: Case Studies from a Global Perspective"
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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