Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand. Management und Standortentwicklung)
Julian Michael Hodson
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations: A Structural Model of Leisure Visitors’ Destination Brand. Management und Standortentwicklung)
Julian Michael Hodson (Author) · Springer Gabler · Paperback
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Julian Michael Hodson
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