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portada Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (r) in Marketing)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
86
Format
Paperback
ISBN13
9781680834420
Categories

Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (r) in Marketing)

Frank T. Beke; Felix Eggers; Peter C. Verhoef (Author) · Now Publishers Inc · Paperback

Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (r) in Marketing) - Frank T. Beke; Felix Eggers; Peter C. Verhoef

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (r) in Marketing)"

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms’ privacy practices on consumers’ behavior. In doing so, they examine how the influence of firms’ privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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