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Consumer Psychology: A Study Guide to Qualitative Research Methods
Paul M.w. Hackett; Jessica Schwarzenbach; Uta Maria Jürgens (Author)
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Barbara Budrich Publishers
· Paperback
Consumer Psychology: A Study Guide to Qualitative Research Methods - Paul M.W. Hackett; Jessica Schwarzenbach; Uta Maria Jürgens
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Synopsis "Consumer Psychology: A Study Guide to Qualitative Research Methods"
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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