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Content Marketing, Engineered: Build Trust and Convert Buyers With Technical Content
Wendy Covey
(Author)
·
River Grove Books
· Paperback
Content Marketing, Engineered: Build Trust and Convert Buyers With Technical Content - Covey, Wendy
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Origin: U.S.A.
(Import costs included in the price)
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Monday, June 17 and
Wednesday, July 03.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Content Marketing, Engineered: Build Trust and Convert Buyers With Technical Content"
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you'll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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