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Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age
Christina L. McDowell Marinchak
(Author)
·
Sarah M. Deiuliis
(Author)
·
Lexington Books
· Hardcover
Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - McDowell Marinchak, Christina L. ; Deiuliis, Sarah M.
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Origin: U.S.A.
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Synopsis "Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age"
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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