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portada Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age
Type
Physical Book
Language
English
Pages
118
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.1 cm
Weight
0.34 kg.
ISBN13
9781498566827

Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age

Christina L. McDowell Marinchak (Author) · Sarah M. Deiuliis (Author) · Lexington Books · Hardcover

Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age - McDowell Marinchak, Christina L. ; Deiuliis, Sarah M.

Physical Book

£ 100.41

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Thursday, June 13 and Monday, July 01.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age"

In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.

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The book is written in English.
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