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Corporate Communication: Transformation of Strategy and Practice
Michael B. Goodman
(Author)
·
Peter B. Hirsch
(Author)
·
Peter Lang Inc., International Academic Publi
· Paperback
Corporate Communication: Transformation of Strategy and Practice - Goodman, Michael B. ; Hirsch, Peter B.
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Origin: U.S.A.
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Synopsis "Corporate Communication: Transformation of Strategy and Practice"
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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