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portada Country-Of-Origin Effect in International Business (Routledge Studies in Marketing)
Type
Physical Book
Publisher
Author
Language
English
Pages
282
Format
Hardcover
ISBN13
9789585392649
Edition No.
1

Country-Of-Origin Effect in International Business (Routledge Studies in Marketing)

Marzanna Katarzyna Witek-Hajduk (Editor) Anna Grudecka (Editor) (Author) · Routledge · Hardcover

Country-Of-Origin Effect in International Business (Routledge Studies in Marketing) - Marzanna Katarzyna Witek-Hajduk (Editor) Anna Grudecka (Editor)

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Origin: Colombia (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 10 and Friday, June 21.
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Synopsis "Country-Of-Origin Effect in International Business (Routledge Studies in Marketing)"

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.

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